May in the US is defined by two major retail themes: Mother’s Day (May 10) and Memorial Day (May 25). While early May is perfect for finding thoughtful jewelry and beauty gifts, the end of the month brings one of the year’s biggest shopping weekends—signaling the unofficial start of summer with massive discounts on home, garden, and outdoor gear.
Below, we’ve highlighted four popular stores with major May events you shouldn’t miss, ordered by when the deals begin!
1. Sephora – Mother’s Day & Spring Savings
Early May is the final stretch for Sephora’s spring promotions, making it the perfect time to stock up on luxury beauty or find the perfect Mother’s Day gift before the holiday on May 10.
【Must-See Items】
・Fragrance Sets: Limited-edition perfume samplers and luxury gift sets.
・Sun & Skincare: Discounts on high-SPF moisturizers and serums as shoppers prep for summer sun.
・Beauty Tech: Look for promotions on Dyson hair tools or skincare devices.
【Ket Highlights】
Check for “Beauty Insider” point multipliers or limited-time “Daily Deals” leading up to May 10.
2. REI – Anniversary Sale (The Biggest Sale of the Year)
REI is the premier destination for high-quality outdoor equipment. Their Anniversary Sale is legendary, offering some of the deepest discounts you’ll see all year on top-tier brands.
【Must-See Items】
・30% Off REI Co-op Brand: Significant savings on high-quality tents, sleeping bags, and outdoor apparel.
・Premium Outdoor Gear: Look for 25% off brands like Patagonia, Cotopaxi, and The North Face.
・Bikes & Racks: Rare discounts of up to 20% on Co-op Cycles and vehicle rack systems from Thule or Yakima.
【Ket Highlights】
The sale is confirmed to run from May 15 to May 25, 2026. Popular gear sells out within the first few days, so plan your cart early!
3. Gap / Old Navy – Memorial Day Apparel Sale
For those looking to refresh their summer wardrobe, the Gap Inc. family of stores offers aggressive sitewide discounts starting just before the holiday weekend.
【Must-See Items】
・Summer Essentials: T-shirts, shorts, and swimwear are often discounted by 50% or more.
・Linen Collection: Breathable shirts and dresses perfect for humid summer months.
・Activewear: Great value on performance leggings and tops for outdoor workouts.
【Ket Highlights】
Expect “Sitewide Sales” (often 40–60% off) starting around May 21 and running through Memorial Day.
4. Wayfair – Memorial Day Clearance
Following their “Way Day” event in late April, Wayfair keeps the momentum going with a massive Memorial Day clearance focusing on summer-ready home upgrades during the holiday peak.
【Must-See Items】
・Outdoor Living: Up to 70% off patio sofas, dining sets, and Adirondack chairs.
・Bedroom Refresh: Major markdowns on mattresses, headboards, and cooling bedding.
・Grills & Fire Pits: Great deals on outdoor cooking and entertainment essentials for BBQ season.
【Ket Highlights】
Flash deals are updated frequently over the holiday weekend (May 23–25). It’s an ideal time for “Big Ticket” items.
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